About
Making liberalism
cool again.
Take Back America exists to make liberalism cool again.
The problem we're working on isn't a policy problem or an electoral problem. It's a reach problem. Large numbers of Americans, particularly younger Americans and particularly young men, aren't hearing from members of Congress, parties, advocacy groups or traditional media. They're hearing from creators, streamers, podcasters and comedians.
The old model assumed politicians and campaigns could talk to voters directly. Increasingly that assumption is just wrong, and you cannot persuade people you cannot reach.
So we identify, develop and elevate credible voices who can carry liberal values into communities conventional political organisations struggle to enter: through debates, live events, street conversations, and the creators we work with. The goal isn't better political advertising. It's better messengers.
Take Back America is a 501(c)(4) nonprofit organization.
How we are different
Driving Results for Candidates
When we back a candidate, we activate our network and our team: creators who move audiences and people on the ground who knock doors, register voters, and turn support into votes.
Not a think tank
The argument has already been written down. Our problem is that the people who need to hear it never will.
Helping Democrats Connect
Democrats have lost the ability to connect with voters. We know why, hire us to help you understand that.